Ongoing Trends Of The Online Beauty Stores

Beauty products are among the fastest growing e-commerce categories driven up by women consumers. Skincare, baby-care products and hair care products are the categories women mostly use internet research for.

However, the underlying megatrend is the changing  shopping habits as we are shopping and researching more online more often. Here are some emerging trends which are in vogue in the online beauty stores:

More online researchers will turn online shoppers:

Internet was primarily tool for researching for skincare products before buying them at physical stores. Nowadays the Internet researcher is becoming an online shopper. Stores surely co-exist but are reduced to branding channel and an add-on sales unit.

Brands will find more consumers online than in shopping malls:

Many Internet-driven business in this industry are led mainly by beauty sample subscription services sending sample-sized products right to your doorstep, taking the pain from spending money on unsatisfactory full size packs have fueled this trend. The rise of amateur beauty bloggers with a devoted following is also contributing to this trend.

Social proof and customer feedback  will assume greater importance:

Unlike colour cosmetics,the efficacy of a skincare product cannot be verified by rubbing a small amount on the back of your hand or merely smelling it at a physical store. Customers know that and are attaching more weight to recommendations and reviews from others before making purchases.

The second generation of e-commerce--Internet-driven omni channel skincare brands:

As the above elements gather momentum, consumers will start realising gradually that Internet is not only about finding cheaper deals but also it is a legitimate source to buy products that offer true value.

Having the entire supply chain in-house, such brands are able to pay better attention to the brand communication and product quality and at the same time it would target specific consumers with intention to buy their products.

How to Choose the Best Wrinkle Cream

Once you’re over fifty one of the best anti aging skin care products you can add to your beauty regimen is an effective wrinkle cream. Products that contain collagen, antioxidants, and retinol stimulants are all suitable choices and are really effective in fighting wrinkles for aging skin because it not only fights the signs of sun damage in the skin but also enhance skin cell production, which helps in filling in the wrinkles and fine lines.

It is difficult to know what will really work in reducing wrinkles and  there are so many wrinkle creams available in the market to choose from and there are certain guidelines to follow when we search for the best cream for wrinkles.

• Individual Preference

When shopping for a wrinkle cream it is always best to look for a beauty product based on the magnitude of skin damage from wrinkles and individual skin type when shopping for a wrinkle cream.  It is advisable to consult a dermatologist who can recommend a product based on proven clinical research studies. Sometimes wrinkle creams can cause side effects such as burning sensations, stinging, redness, itching or skin peeling. Check the ingredient list to determine if a particular product is the proper treatment.

• Reading the Label for Ingredients

Look for ingredients that have been specifically formulated for the treatment of wrinkles. Ingredients like peptides should be included in the list of ingredients because they are proven elements to aid in connective tissue growth and help increase collagen production. Palmitoyl Oligopeptide, Vitamin C,hydroxy acids, Coenzyme Q10, Tea extracts, Grape seed extract, Niacinamide and Palmitoyl Tetrapeptide-7 are common ingredients to always watch out for.

• Search for Cost Effective Products

Compare prices before buying. Many wrinkle creams come with a high price, but contain the same effective ingredients included in more reasonably priced ones. It pays to review all options.

Consumer reviews are the best way to get a good idea of pros and cons of benefits and the reliability of products. Some manufacturers promise guaranteed results, which is something to look for when trying to choose a wrinkle cream.

Key Ingredients Of Skin Brightening Serum

In order to maintain glowing skin, it is recommended to cleanse your skin and moisturise it too. For this purpose, the best product is skin brightening serum, which is thick, clear with a unique formula. This serum can help fight various signs of aging like dark spots, blemishes, scars and melasma. It also works against the wrinkles and fine lines that are also the common signs of aging.

This product brightens the overall skin complexion and make you look younger. It is usually composed of many ingredients like cucumber, vitamin C, amino acids and aloe vera. Components like ceramides, nutrients, glycerine and many vitamins like K, C, A, E are also used to make this product.

However, some key components of this serum are mentioned below.

• Vitamin C

L-ascorbic acid is the most efficient form of vitamin C. Applying a serum that contains this component will improve absorption and penetration of nutrients in the skin. Vitamin C is also an antioxidant and is easily oxidised by sun. It needs to be stored in dark containers.

• Hyaluronic Acid

In water, hyaluronic acid can hold up to 500 times its own weight. It binds water and traps moisture to make your skin plump. It also removes skin creases and fine lines.

• Niacinamide (B3)

One of the most beneficial ingredients of serums is Niacinamide(B3). It regulates the skin’s protective response to sun and manages production of sebum that accounts for drying of skin.  It also reduces the appearance of age spots and prevents hyper-pigmentation of skin.

In case of scars, a skin treatment works on the layers deep inside the skin. Serums work in a similar way as they enter deep inside the layers of the skin allowing the components to eliminate the root causes of skin problems and take care of spots for good. Serums are different from common skin lightening products and have a more concentrated active ingredients to provide better results.